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Episode 123 – The Business Of Backline With Kenny Cresswell Of Avatar Events

These things take time. Sometimes they take six to eight months. However, if business is good who can complain? We originally reached out to Avatar Events owner, Kenny Cresswell, last fall to do a show about backline gear. However, Kenny was just a tad busy providing gear for some of music’s biggest acts. Jon and I realized that we had used the term ‘backline’ on numerous occasions throughout the history of the podcast. However, we never took enough time to fully explain what it was, why he and I needed it, and why we sometimes complained about it. Well luck would have it that not only does Atlanta have one of the premier backline rental companies in the US, but the owner is a mutual friend.

During our visit to the Avatar Events warehouse we got the grand tour which comprised of 40 drum kits, 120 snare drums, 1000+ cymbals, a wall of hardware, timpani, vibes, marimbas, and more accessory percussion than any 10 retail stores combined. When we began the show, we asked Kenny everything you would want to know about not only what to expect when renting backline but what to include on your rider. We then cover aspects of the business such as: company endorsements, broken gear, selling gear, shipping equipment to remote locations, pricing, third party rentals, loaner stock,s and everything else you’d ever want to know about renting drums.

If you would like to check out Avatar’s inventory and/or rent gear for your next event you can find them here:
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